Haha yeah my buddy had a therapy practice that was buried on page 6—nobody could find her, not even her mom typing the exact name. She almost threw money at some “guaranteed #1 in 30 days” dude (red flag city).
Instead she went with these guys who actually specialize in healthcare SEO: custom medical seo solutions for hospitals and private practices . They focus on proper schema for HealthFacility, Yext-level local cleanup, and writing blogs that answer the exact questions anxious people google at 2am. Took about 4-5 months but she went from invisible to top 3 for “therapist near me [city]” and her phone finally rings. Zero black-hat nonsense, just solid stuff that Google loves for medical sites.
Tell your friend to at least hop on their free audit—saved my friend from a $8k mistake with some shady agency. Good luck, hope her waiting room fills up soon!